Road warriors in a post-apocalyptic wasteland. Mutant monster trucks and flaming biker gangs. A giant thunder dome where there are no rules. Welcome to the brave new world of Philipp Plein Spring/Summer 2020- the Entire Universe opened the show performing on a truck with fire and sparkles and Black Coffee DJ set closed the night.
On the 20th anniversary of the company, Philipp Plein returned to Milan with a mega-show featuring almost 100 looks on more than 80 models, showcasing the dynamic DNA of the brand. To a thunderous rock soundtrack, the Plein punk rebels hit the runway for a wild ride into rock’n’roll overload.
They’re a freewheeling tribe on a mission, louder and freer than ever. Their weapon of choice? Guitars at full blast. Their wardrobe a high-volume, unapologetic roar of Mad Max attitude.
The Plein men come prepared in studded python biker jackets, hoodies pulled over their heads and high-vis sneakers. An arsenal of Plein logos and symbols, and dragster flame artwork energise the denim. Elsewhere, tailoring comes in sequinned stars and metallic animal patterns; trousers decorated in a vampire mouth print. Silver hardware, spikes and chains give armour-like protection.
The women are fully-charged in lightning bolt metallic dresses with exaggerated shoulders, biker jackets worn with floor-length flowing gowns, rock t-shirts and mini-skirt suits. With studded corsets, multi-layers of heavy jewellery, thigh-high buckled boots and chainmail mesh, they are glam metal queens.
An exclusive collaboration with the legendary gods of shock rock KISS adds a final power chord. The band’s official logo appears throughout on patches, t-shirts, suits and dresses.