Why We’re Obsessed With OPPO’s New ‘Lead The Species’ Campaign

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Contemporary smartphone brand OPPO has married fashion and technology with the launch of the Reno Series

Global smartphone brand OPPO has just launched a digital campaign entitled Lead The Species, embracing the innovative brand’s perpetual advancement in technology and design-oriented features.

Launched over a decade ago, OPPO was the first to unveil the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. In 2016, the brand launched the Selfie Expert F series, revolutionizing the smartphone selfie trend in the millennial age. Today, OPPO has a global reach in over forty countries.


Lead The Species Campaign Shoot. Courtesy of Oppo

In celebration of the new OPPO Reno series, the brand has released a super stylish video that captures life on the Red Planet, depicting OPPO’s pioneering spirit with a Middle Eastern twist.

“Lead The Species is about bringing the natural explorative nature of human beings to the fore, using the new OPPO Reno smartphones as the ideal conduit for exploring beyond our boundaries,” says Andy Shi, President, OPPO MEA.

“Exploration and leadership are two core values that OPPO strongly adheres to, which we feel are expressed through this exciting new short film.” And that, they certainly are, alongside confidence and panache.

In beautiful custom-made astronaut suits and chic couture outfits, the models strike a pose against the mesmerising backdrop of a Martian landscape – did someone say futuristic-chic? The aesthetic designs of the smartphone coupled with avant-garde features render it a must-have accessory to match the wardrobe.


Lead The Species by Oppo. Courtesy of Facebook/OPPO

Aptly named ‘Lead The Species’, the campaign follows the theme of space exploration, honouring the UAE’s commitment to the Emirates Mars Mission. Beholding Mars’ enablement to be explored, OPPO picked the Red Planet for the Lead The Species campaign to embrace exploration, observation and examination.

Catering to personal needs, whether it be photography, music or fashion, the campaign emanates the versatility and leading qualities of the OPPO Reno series.


Lead The Species Campaign Shoot. Courtesy of OPPO

With a shark fin-shaped rising camera, wide angle sensor, ultra-night mode and a 60x Zoom feature, Lead The Species has captured the pioneering spirit and futuristic vision of the new series with artistic flair.

Ocean Green and Jet Black OPPO smartphones from the Reno Series. Courtesy of Instagram/OPPO

What’s more, the brand has teamed up with SnapChat to bring us an otherworldly Mars filter. “Our aim is to inspire millennials to further explore themselves and to embrace their inner leader – much like we have done at OPPO,” adds Shi. “OPPO is not just a smartphone, but an accessory to fuel the creative potential of every trend-setter.”

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