DO INFLUENCERS IN DUBAI ACTUALLY NEED IT?
WHAT ARE THE INFLUENCER LICENCE FEES?
Before obtaining the licence, influencers will need to obtain a trade licence, for example, from Dubai Creative Clusters Authority or twofour54 in Abu Dhabi. After the trade licence is obtained, the influencer will have to get the licence. This licence will allow social media influencers in Dubai and across the UAE to promote or advertise on Facebook, Instagram or any other online social platforms. The licence is valid for one year and costs AED 15k.
Influencers who are affiliated with influencer agencies certified by the NMC do not need to apply for the licence; the agency will bear the cost for all the influencers registered under them.
Groups of UAE influencers that work together as collectives need to set up a company which holds a trade licence before applying for the e-media licence. All the influencers within each group will be liable for the content posted. The fee will also be AED 15k for the media licence. Influencers in Dubai who fail to obtain this Dubai media licence can face a fine of AED 5k.
HOW CAN YOU OBTAIN THE LICENCE?
If you are looking to become a licensed influencer in the UAE, you have two options – either obtain an individual licence or get into a contract with any of the influencer agencies certified by the NMC. Social media influencers in the UAE registering for an individual licence will require a trade licence too, so expect yearly costs up to AED 30k. You can apply online for the influencer licence by visiting the NMC website. If you sign a contract with any of the NMC certified agencies, then you won’t need to bear the cost of the licence, but do keep in mind that these agencies come with their own set requirements which could limit your creative freedom.
The influencer law has come at the right time to the UAE as we see popular influencers in Dubai like MoVlogs and Rashed Belhasa using their popularity to command rich endorsements from big brands. Other public figures like Huda Kattan who turned her social pages into the well-known brand Huda Beauty, has inspired many to take up the role of a social media influencer in the UAE.
Fancy trying your hand at being an influencer? Why not pop down to Dubai’s most insta friendly spot to give it a go. What are your thoughts on the new influencers? Let us know in the comment sections below and stay tuned to MyBayut for more updates like this.